Adidas Watches
Concept, Illustration, Typography, Design & Layout

Every other watch is for your 9 to 5.
Adidas watches are for your 5 to 9.

5 to 9 is as much a time of day as it is an attitude. The Adidas 5 to 9 hub will serve as a call to action for people to share their side projects, late night hobbies, and whatever else it is that makes their clock tick.

Copywriter: Francisco Montero

Social media shares will be aggregated under the hashtag #5to9 and displayed on live billboards throughout the city.

We'll use wild-postings and print ads as well as online channels to instill the brand message and ask for people to submit their #5to9's.